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Editorial by Gene Pitts
Owner and editor of the audiophile voice.
Julian Hirsch Dies At 81
(NEW YORK, December 2, 2003) Julian Hirsch, hi-fi pioneer, engineer, and magazine writer who was instrumental in transforming hi-fi from an esoteric hobby into a multibillion-dollar global industry, died Monday, November 24, at the age of 81 after a long illness. Through more than 40 years of testing and reporting on the performance of audio equipment for consumer magazines, and especially for Stereo Review, the leader in the field, Hirsch helped demystify high-fidelity sound reproduction.
He set a high standard of scientific and journalistic integrity in his reviews, and he was always ready to debunk the gimmicks and fads exploited by overzealous marketers. Under the auspices of the Institute of High Fidelity, which was later absorbed into the Electronic lndustries Association (now the Electronic lndustries Alliance), he helped draft standards for the testing of power amplifiers and FM tuners that made specifications for these components easier to compare and more useful to shoppers. Some audiophiles felt he gave too much weight to what was measurable, but during his long career many music lovers refused to buy new gear absent his seal of approval.
Bob Ankosko, editor in chief of Sound & Vision, successor to Stereo Review and currently the oldest publication in the field, said "Julian Hirsch was one of the most influential writers in the history of consumer electronics. His enlightening columns and no-nonsense product reviews were key factors in propelling audio from a small hobby in the 1950s to a huge, mainstream industry. His writing also inspired thousands of loyal readers to become audio enthusiasts, and many moved on to become distinguished in the field as designers, engineers, manufacturers -- even writers and editors."
Hirsch developed an interest in technology when he discovered amateur radio at the age of 14. He received a Bachelor in Electrical Engineering degree from the Cooper Union in 1943 and served in the Army Signal Corps during World War 11. After the war, he worked at various jobs in the electronics industry, mainly developing sophisticated laboratory instruments for spectrum analysis.
He became hooked on the then brand-new hobby of hi-fi in 1949, building his own mono gear. As the commercial audio industry expanded in the early 1950s, Hirsch and his engineering friends began testing products to see how well they met their performance claims. In 1954, Hirsch and three others joined forces to publish their results in a newsletter, the Audio League Report, whose circulation peaked at 5,000. Publication ceased in 1957 when Hirsch and Gladden Houck dissolved it; they then formed an audio testing service, Hirsch-Houck Laboratories.
In 1960, Ziff-Davis Publishing contracted for Hirsch's exclusive services, buying out his partner while keeping the name Hirsch-Houck Labs. Initially, Hirsch tested gear for Popular Electronics, and in October 1961 his first test report appeared in Stereo Review (then called Hi-Fi/Stereo Review). That year, he also began writing "Technical Talk," his long-running monthly column in Stereo Review. He wrote test reports, monthly columns, and feature articles for Stereo Review until 1998, when he retired and was given the title editor-at-large at Sound & Vision. He estimated that in the course of his career he contributed 4,000 laboratory test reports to various publications, including 2,400 for Stereo Review.
At the time of Hirsch's retirement, Hachette Filipacchi Media U.S. - publisher of Stereo Review, and now Sound & Vision - established the Julian Hirsch Scholarship Fund at his alma mater, the School of Engineering of the Cooper Union. Those wishing to donate in his memory can make checks payable to The Cooper Union, with "Julian Hirsch Fund" in the memo, and send them to the Cooper Union, Development & Alumni Relations, Attn: Michael Governor, 30 Cooper Square, 8th floor, New York, NY 10003.
Hirsch is survived by his wife of 57 years, Ruth, of New Rochelle, NY; his son, Steven, and his wife, Donna, of Burlington, VT; his daughter, Barbara Harrison, and her husband, Daniel, and their daughters, Emily and Deborah, all of Chappaqua, NY.
(Editor's Note: This obituary comes from Hachette Filipacchi Media, and we join in sending condolences to Julian's wife, Ruth.)
