April / May / June 2019
Cooperation
Editorial By Andrija Curkovic

  The growth of consumer electronics manufacturers under "one roof" has been an obvious trend in recent years and have yielded many benefits, both technological and marketing wise, for the participants. Sharing knowledge and strength is visible in the new cooperation of Philips and Bowers & Wilkins on developing speakers for the new Philips OLED TVs.

This technological symbiosis of one of the leading TV and speaker manufacturers should serve as an example and a roadmap for the future where the rationalization of new technology development costs within one company and the encouragement of sharing existing technologies among globally strong companies that specialize in certain technology areas within the consumer electronics industry will play a big role.

We look at the analogy in the automotive industry where sharing a common platform for building different bodies and concept of the finished look itself is frequent. These guidelines for future development and production of consumer products will surely support distributors and their distributors, since strong brands that make up the final product guarantee a safe sale.

The second extreme in the entertainment electronics industry is the high-end audio environment in which the right to create unique, high quality small batches at high prices is still maintained. Demanding customers looking to enjoy the exclusivity, non-stop fine tuning and searching for their ideal system are attracted by sophisticated AV systems due to their high quality reproduction. The aforementioned most commonly held procedure is never ending for them because the end is deliberately delayed as well as that being a way of life. "Technological consumption of extremes" has shown us that in this edition of the magazine we look at some of these "forbidden" products.

We end this rich year of great rock concerts in Zagreb with a release of the interview with some of the protagonists - Brett Anderson (Suede) and Johnny Marro (The Smiths). We remain on that musical track with a long list of musicians we will host during 2019 on our site.

Until next time, I want you a pleasant reading of this release.

--- Andrija Curkovic
Editor-in-Chief

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