Munich HIGH END Show Report 2015
The HIGH END made a splash as the world's largest trade fair for the audio industry. The figures are officially in the record books and there were 506 exhibitors from 42 countries (+11% over 2014). Attendance has increased, with a total of 20,637 visitors (+16%) and 6,588 trade visitors from 71 countries (+22%). Per their press release, "Just as sensational was the international and diverse presence of the trade visitors who had traveled from every continent in the world. But this is easy to explain, because only the HIGH END fair in Munich offers such a comprehensive view of the entire industry, and all the real movers and shakers are guaranteed to be there. The HIGH END thus yet again proved its status as the most popular international fair for the industry, and underlined its leading position with record numbers of exhibitors and guests. Not only the global players, but also a large number of small audio specialists showed that their keenness to develop new products is as sharp as ever."
Mr. Kurt W. Hecker, Chairman of the Board of HIGH END SOCIETY e.V., summed it up by saying "In 2015, the HIGH END once again impressively demonstrated its position as the most important exhibition for the high-end home entertainment sector. Our customers, the numerous exhibitors from all over the world, were very happy. The atmosphere was excellent and the trade visitors and consumers showed a remarkable level of interest. What more could we want as organizers?" The HIGH END provided visitors with a wide variety of things to see and do – whether they wanted to find out about the latest home entertainment technology, purchase vinyl records, enjoy live musical performances, compare the sound of the various music systems, listen to the latest headphones or simply chat about their hobby with fellow enthusiasts over a tasty snack within the beer garden.
Without a doubt there was an exciting and varied mix of innovations, trends, information, opportunities for networking, live music and a full program of entertainment and events. Over 60% of the exhibitors in Munich this year came from abroad – an increase in the international presence of more than 2%. Of the 42 countries represented, Germany took first place of course, followed by the USA, the UK, Italy, Switzerland and France. As well as this, more exhibitors from Asia, and particularly China of course, came to Munich.
Of note is that approximately 66% of the trade visitors came from abroad, with 71 countries represented. Most prominently the UK, Italy, Austria, China, Switzerland, France and the Netherlands. "This shows that the fair has developed internationally into an indispensable global marketplace. This means the HIGH END has continued to grow in international prestige and is now unquestionably the most important platform for both the domestic and international markets", concluded Branko Glisovic of the HIGH END.
Furthermore, the HIGH END attracted quite a bit of media attention within the trade press and daily newspapers, television and radio around the world reported on the topic of audio reproduction. A total of 504 journalists from 38 countries visited the fair. More than half of the journalists (53%) came from abroad.
The car has become increasingly important in recent years as an individual listening environment, which is why in Hall 32 at the fair, everything was about in-car sound systems. The visitors had the opportunity to experience customized sound systems live in various vehicles. Once again, manufacturers clearly showed that they are willing to put work into developing optimum in-car audio.
The next HIGH END takes place from May 5th through 8th, 2015, at Munich's M.O.C.