We Ask 10 Questions For High-End
During Enjoy the Music.com's very special 25th Anniversary we're asking various high-end audio manufacturers to answer the same ten questions. Their answers may surprise you! This month we're featuring Val Cora of Acora Acoustics. At Acora Acoustics, their goal is simple: Engineer speakers that bring your music to life. Our loudspeakers are crafted to let pure sound take the stage, directly connecting you to the heart of your music with all its natural colors, just as the artist created it. True, unadulterated sound. Audiophiles often tell them, "It sounds like live music, not a reproduction!" With our speakers, you don't just listen to music. You experience it.
They're perfectionists. At Acora, they use only the finest drivers, crossover components, wiring, binding posts, dampening materials, and screws. Each and every component is hand-picked and screened for quality, first through meticulous measurement, and then by thousands of hours of extensive listening. The integration between all parts must be seamless with musical synergy and transparency. Acora Acoustics are music lovers too. We know that when it comes to audio performance, nothing short of perfect will do.
Q. What is your first memory of falling in love with music?
A. It is one of my earliest childhood memories. I was at a New Year's Eve party with my family, hearing my first live big band. I was maybe five or six years old and I was totally mesmerized. I still remember the sounds of the brass section, woods, and percussion — so full of energy and life.
Q. How did you first get introduced to high-fidelity audio gear?
A. Hanging around and then working at a local Hi-Fi shop in Toronto when I was about 12 years old, They carried many of the Hi-End brands of the day, Stax, Luxman, Harman/Kardon, Celestion, B&W, EPI, Linn, SME, ect....
Q. What is your favorite piece of vintage hi-fi, and why?
A. While I own several vintage pieces, I can't say one is my favorite. it would be like trying to answer which child is my favorite.
Q. When did you decide to start a high-end audio company?
A. More than 20 years ago - but only recently has technology evolved to make the precision cuts needed to shape granite to our specifications and expectations.
Q. What, and when, was your company's first product.
A. September 2019 SRC-1 was our first actual production product.
Q. What challenges did you face during those early years?
A. Well, these are our "early years" and wow, at this writing, it is April of 2020. I assume that about covers the biggest one so far. Shipping/Customs/Logistics has been another learning curve.
Q. How have your products evolved over the years?
A. Even though they were not released for public sale, our products have been in testing and refinement for close to 20 years. Since these designs have all been based on a granite enclosure, all drivers had to be selected by additional testing via instrument and by ear.
Q. What is your company's most popular product(s)?
A. From a "most built" standpoint, SRB Stand Mount speaker has been.
Q. What is your next planned product offering and its' features?
A. Rigid, stable, configurable, affordable (as high end goes) equipment racks with granite shelves. They are designed with a unique design for the vertical spacers between the granite shelves that will allow the user to adjust the height either at the time of assembly, or afterwards if they acquire a taller (or shorter) component in their system.
Q. What advancements do you speculate high-end audio will offer ten years from now?
A. I'm constantly watching the developments in driver composition and technology. No immediate plans to deviate from what we have currently chosen, but the possibility does exist.