August 2021

Video: Björn Ulvaeus Of ABBA Discusses Streaming Music's Transformation On Songwriting

  Björn Ulvaeus, Swedish songwriter, musician, singer, guitarist, producer and a member of the musical group ABBA gave an excellent TED Talk. Björn Ulvaeus's songs, co-written with his ABBA partner and close friend Benny Andersson, became some of the most famous hits of all time and selling more than 400 million records all over the world.

"Money, money, money... in the music business, there seems to be little left for the songwriters that fuel it" says TED Talk. "ABBA co-founder Björn Ulvaeus calls for the industry to support its most valuable asset, breaking down how the streaming revolution impacts creator royalties, careers and craft — and outlines what can be done to truly thank artists for the music."

This talk was presented to a local audience at TEDxSSE, an independent event. Enjoy the Music.com felt there was some interesting topics discussed and so we present Björn Ulvaeus' TED Talk below.