Enjoy the Music.com
The Absolute Sound
Issue 231   March 2013
Know Your Audience
Editorial By Robert Harley


TAS Issue 231   March 2013  "Know your audience" is the first rule of writing. In pursuit of that goal, we recently conducted a survey asking a large sample of you about your systems, the products you are most (and least) interested in, what you think about specific parts of The Absolute Sound, and other questions. We listen to this feedback and will use your ideas to make TAS an even better magazine.

I thought I'd share with you who your fellow readers are. Not surprisingly, you are highly educated (nearly half of you have post-graduate degrees), affluent (nearly 70% earn more than $100k per year), and overwhelmingly male (98.9%). Sixty percent of you bought a product you saw advertised in TAS, and nearly 90% have given advice about equipment to friends and colleagues during the past year. As for your systems, 73% own systems with a retail price of more than $10,000, nearly half have systems costing more than $20,000, and 8.5% of you own systems over $100,000. Nearly a quarter of readers have systems priced between $50,000 and $100,000. That's quite a demographic; there's no question that TAS readers are serious about their music systems.

When it comes to what you think about TAS, you're split 62% to 38% on the question of whether the products we review are "too expensive" (38% think so). You are most interested in reading about loudspeakers and least interested in desktop speakers and headphones. As many of you are "intensely interested" in vinyl playback as you are in computer audio, with both categories in a tie for second place (after speakers).

I'd like to thank everyone who participated in our survey; we're listening to you.

On another note, I'm delighted to bring to you the work of two new writers, Vade Forrester and Ron Doering. Although Vade and Ron are new to The Absolute Sound, they are both experienced listeners and reviewers who bring significant understanding and fresh new voices to TAS. Vade's review of the exaSound e20 DAC in this issue and Ron's assessment of the Ayon Orion II tubed integrated amplifier in the following issue give you an idea of their respective sensibilities, writing styles, directions. You'll see more from Vade and Ron in the coming year. I asked each of them to introduce himself to TAS readers.

Vade Forrester
After completing careers in the Air Force Reserve and Federal Civil Service, Vade Forrester now devotes more time to his audio interests. His fascination with audio began when he was in high school, where he studiously devoured audio magazines like Audio, High Fidelity,and Stereo Review. Vade later encountered a quirky little magazine called Stereophile, and then another one called The Absolute Sound, which have had major effects on his audiophile interests. Vade began his reviewing career writing for Positive-Feedback.com, and later moved to the SoundStage! Network, where he wrote reviews for its on-line publications.

Vade enjoys exploring both vinyl and digital facets of the audiophile experience. Recently, he has focused on developments in digital audio, including playback of high-resolution computer audio files, both PCM and DSD. His audio equipment interests tend towards low-powered amplifiers and single-driver speakers (knowing full well that both have possibly insurmountable flaws). His musical interests lie primarily in the classical realm (particularly music of the Renaissance and Baroque periods), with lesser interests in jazz, pop, and folk. He enjoys season tickets to his local symphony orchestra, and also attends chamber music concerts.

Ron Doering
While Ron Doering would like to have been a professional pianist or noted music producer, or to have moonlighted as one of the world's foremost audio engineers, the reality is that he is none of these things. On the other hand, he is an avid sailor, science editor, amateur musician ("I tend not to get the gig when the subject of money comes up"), and unwavering recorded-music enthusiast. A natural-born critic to be sure (just ask his wife), Ron is no snob. He has heard expensive dreck and inexpensive dreck and only favors the latter because it tends to be smaller, lighter, and thus easier to pack and send back to the manufacturer. His favorite pet aphorisms: If it sounds good, it is good; at the end of the day it's your money; new doesn't equal better; bigger doesn't equal better; more expensive may not equal better; and ultimately "better may not really be, well, better." Finally, for the "what's with that?" files, Ron hails from HP's own stomping grounds Sea Cliff, NY.



Click here
to subscribe to The Abso!ute Sound.



Quick Links

Audiophile Review Magazine
High-End Audio Equipment Reviews


Equipment Review Archives
Turntables, Cartridges, Etc
Digital Source
Do It Yourself (DIY)
Cables, Wires, Etc
Loudspeakers/ Monitors
Headphones, IEMs, Tweaks, Etc
Ultra High-End Audio Reviews


Enjoy the Music.TV


Editorials By Tom Lyle
Viewpoint By Roger Skoff
Viewpoint By Steven R. Rochlin
Various Think Pieces
Manufacturer Articles

Show Reports
AXPONA 2020 Show Report
Florida Audio Expo 2020 Show Report
New York Audio Show 2019 Report
Capital Audiofest 2019 Show Report
Rocky Mountain Audio Fest (RMAF) 2019
High End Munich 2019 Show Report
AXPONA 2019 Show Report
Zagreb AV Show Report 2019
CanJam Singapore 2019 Show Report
Salon Audio Montreal Audio Fest 2019
Bristol Hi-Fi Show Report 2019
Florida Audio Expo 2019 Show Report
Click here for previous shows.


Audiophile Contests
Cool Free Stuff For You
Tweaks For Your System
Vinyl Logos For LP Lovers
Lust Pages Visual Beauty


Resources & Information
Music Definitions
Hi-Fi Definitions


Daily Industry News

High-End Audio News & Information


Partner Magazines
Australian Hi-Fi Magazine
hi-fi+ Magazine
HiFi Media
Hi-Fi World
STEREO Magazine
Sound Practices
VALVE Magazine


For The Press & Industry
About Us
Press Releases
Official Site Graphics


Contests & Our Mailing List

Our free newsletter for monthly updates & enter our contests!




Home   |   Industry News   |   Equipment Reviews   |   Press Releases   |   About Us   |   Contact Us


All contents copyright  1995 - 2020  Enjoy the Music.com
May not be copied or reproduced without permission.  All rights reserved.