We will state the obvious for the year with a twist...
not since the last
major downturn in the early 1980s have firms in the PC, CE industry had such an
Slash costs, downsize the workforce, shrink to core (known) market opportunities
Revaluate product/product segment/customer ROI/opportunities; realign
product/service investments based on long-range strategic plans
Do you see the differences?
Management in the first group of firms who focus on cut and retrench will circle the wagons to force short term results regardless of the long-range potential of the market segments.Management in the second group will take the opportunity to reduce staffing back to core teams, evaluate and eliminate product lines and customers which have little or no long-term growth and strategically invest in product/service innovations that should prepare the companies for 2010 through 2012.
Industry executives are most certainly jealous of the support governments are providing to their local financial and auto industries. The problem is it is impossible for them to admit that they have run out of ideas that will correct the situation! The first quarter of 2009 will be a period of slow, careful realignment as firms see how quickly the governmental cash infusions rekindle IT and consumer confidence. The downturn in the first half of last quarter had a positive effect for the consumer because it forced management to significantly lower prices (and profit margins) to stimulate sales. This assisted desktop/notebook computer, personal/home entertainment sales and... impacted profits.
The trend will be fed through 2009 as more public and private content is made
available. Men, women and children are producing and sharing more of their own
content at home and within their extended cocoons (communities). Now that more
robust and global broadband is available firms that will benefit are those that
can tap into these social networks and communities and from our
perspective... storage providers! Storage demand will be strong this next year at home, small/large business
and in the cloud. Winning that business will not be easy for any of the storage
producers or integrators.
Memories are an integral part of being a human being
Sharing moments and memories is key part of building relationships
Digital technologies are providing new, more economic, easier ways for people to create, capture, share, use their content
Digital content represents a means for people to share their legacy, their
mortality with future generations
User generated content will exceed the volume of commercially generated content
by the end of the decade
The average total storage in and around the home will increase to more than 2TB by the end of next year and will increase to nearly 8TB by 2012. The demand will swell for personal on-the-go storage and centralized save-it storage because people everywhere will be gathering up and sharing... content!
Audio entertainment materials will come from all of the usual
Personal and family content will grow from photos taken with digital cameras and camphones.
Video — really bulky high-definition stuff — will grow captured with cameras,
camcorders, camphones, TV captures, Web 2.0 gotta-have grabs, rent/rip/return
Some, ok most, will never see the light of day once it is
captured/stored. But increasingly people will want to do stuff with it, modify
it, customize it, tailor it and make it his or her content. Then they’ll want
to share it.
These folks will probably have had a really rough day at the office, at
school or handling the other household members without doing them great bodily
harm. Working with, struggling with content preparation solutions will be
extremely low on their "gotta do" list!
These folks will probably have had a really rough day at the office, at school or handling the other household members without doing them great bodily harm. Working with, struggling with content preparation solutions will be extremely low on their "gotta do" list!
The successful providers will be organizations — hardware, software or combo firms — that not only deliver elegant, easy-to-use, almost automatic interface/workflow solutions. Winning companies will step outside the industry’s old-fashioned comfort zone by doing more than delivering pretty-good software and Bangladesh Jim support.
Provide a continuing video how to work with, use the product series on the web
Explain how individuals can do more with their audio video content — including
how they can enhance, enrich, enjoy it with other organizations collaborative
Execute an on-going series of video on demand seminars/courses on basic and
advanced "tricks of the trade" assistance
Become increasingly involved in and support the narrow special interest
communities or families
Nurture and assist local, regional, special interest, subculture, friends/family
content groups to expand their personalized libraries of content
Before the Cloud
Only about 50 percent of the homes in the Americas (numbers are better in the Pacific
Basin, worse in Europe) have high speed Internet connectivity
There is a major personal/family satisfaction of being able to "see" and "touch" the content in the cocooned home more so than content that is
available... on demand!
The more content people have, the more they want and usually in multiple formats.
This coming year it is estimated that more than 100 EB of storage — flash,
HD, optical, etc — will be shipped for CE applications. Winning won’t be based on technology or on price but on making it easy and
safe for people and families to store their content!
Winning won’t be based on technology or on price but on making it easy and
safe for people and families to store their content!
It’s dark, gloomy outside. There is thunder and lightning all around the family’s castle.
There is thunder and lightning all around the family’s castle.