The
Demise of the American Hi-Fi Industry
In
the latter part of the 1960’s, the High Fidelity industry continued to
grow, but the pace of innovation slowed down after the conversion to stereo
sound. More ominously, the transistor revolution proved the undoing of the
domestic Hi-Fi industry. (This is why the Hi-Fi line in the Markets chart
breaks off around 1968 ... sadly, the dreams of many Americans came
unraveled in those bitter years, with the assassination of both Kennedys and
Martin Luther King.)
To
return to the story of audio, the early transistor amplifiers used the
notorious quasi-complementary output scheme, since matched complementary
output transistors were not then available. In addition, the dangers of
exceeding the Safe Operating Area were poorly understood, so the first
generation of transistor amps weren’t even remotely “solid-state
reliable.” Instead, they failed at the drop of a hat, and were so harsh
with Class AB crossover distortion and Transient Intermodulation Distortion
(TIM) that an entire generation of “East Coast Sound” speakers became
duller and duller to compensate.
The
return rates eventually became so bad that Scott, Fisher, Sherwood, and many
other well-known names were driven out of business, while the hallowed
Marantz name was sold to the Tushinsky brothers who owned the US
distribution rights for Sony. I've talked to folks who owned hi-fi shops
during this time, and some early transistor amps and receivers had a failure
rate of more than 50% when you first turned them on!
This
was the market opening for Pioneer, Kenwood (Trio in the rest of the world),
and Sansui. The Japanese had extensive experience with transistors in
cost-sensitive consumer products (the US experience was limited to the
military and instrumentation sectors), and they made products that were
fairly reliable, looked expensive, had good reviews in the mass-market
magazines, and best of all, had generous profit margins for the retailer!
The
Japanese, unlike the American manufacturers, were quite willing to absorb
financial losses for 5 to 10 years in order to gain a controlling market
share. For the neighborhood Hi-Fi salon, it was, as they say in Sicily, “an
offer you cannot refuse.”
During
this grim period, slow progress was made in the development of output
transistors, allowing the use of a matched PNP/NPN complementary (or
push-pull) output stage with direct-coupling. This removed the worst of the
bias reliability problems of the quasi-complementary output stage, but
problems with high-frequency instability and thermal runaway still plagued
transistor amplifiers, keeping the long-stated goal of “solid-state
reliability” as empty as the contemporary digital promise of
“perfect sound forever.”
Things
weren't any better in the movie theatres. By now, widespread color
television ownership had cut deeply into the movie-going audience, and most
theatre owners were not interested in maintaining costly 70mm projection
systems with large curved screens. The theatres had been divested from the
movie studios by court order, and the new independent owners wanted to
maximize profits as quickly as possible. That meant bigger popcorn
concessions, faster audience turnaround (no more double features where you
stay all day if you wanted), smaller screens, a much smaller (and
non-unionized) theatre staff, and a technological regression to 35mm film
and mono optical sound. It took more than a decade for high-fidelity stereo
sound to return to the new, smaller theatres, thanks to the runaway success
of the Star Wars movies. (Without Star Wars, it’s quite likely the theatre
owners would have ignored Dolby Labs and stuck to good ol’ mono.)
The
tape-recorder market was in a state of flux. The introduction of
small-signal transistors was a more positive development than in power
amplifiers, since high power is not an issue in tape-decks, and the circuit
complexity is high ... a situation tailor-made for transistors. Japanese
tape recorders, some of high quality (TEAC and Sony), and some not, steadily
drove the US-made machines like Ampex, Magnecord, and Viking off the
consumer market.
In
an unlikely alliance, Nakamichi, Dolby Labs, and Advent co-operated in
transforming the Philips Compact Cassette, originally intended as a low-fi
portable dictation format, into a almost-hi-fi tape format. In less than 4
years, the new cassette format drove the unreliable 4 and 8-track endless
loop systems off the market. The non-technical public had an easy-to-use,
hard-to-break stereo tape recorder for the first time. For better or worse,
the Compact Cassette is now the dominant medium for world sales of
pre-recorded music, being dirt-cheap, good-enough for the mass market, and
easy to pirate. (The latter a major advantage for nations that are not
signatories to international copyright law.)
The Rise
from the Ashes
As
the 1960’s fizzled out into the spreading gray twilight of Asian mass-fi,
a tiny speck of light emerged from an unlikely corner of the industry: J.
Gordon Holt's typewritten zine, the Stereophile. This was a very
different magazine than the current slick 4-color product. Every pint-sized
issue had a grainy black-and-white picture on the cover, and J. Gordon's
zany sense of humor was evident in the writing, the goofy cartoons, and the
funky photos.
This
was just about the only place where you’d see serious discussion of the sonic
merits of the JansZen 130 electrostatic tweeter, the Paoli Mark III, the KLH
Nines, the Fulton FMI-80, and a brand-new vacuum-tube preamp from a
small company in Minneapolis called Audio Research. This was something
else ... a different set of values was in place here. If you looked
hard, you might even find a funky little hole-in-the-wall dealer that
actually carried this stuff. In the formative years of high-end,
“image,” “style,” and “fashion” counted for nothing; the
designer-jean, style-over-substance, marketing-uber-alles zeitgeist was
still 5 to 10 years in the future.
J.
Gordon Holt played a pivotal role in unearthing the interesting
things when the American Hi-Fi business had to all appearances entered a
state of terminal collapse. Sure enough, here and there, in little workshops
all around the land, folks were building strange new products ...
vacuum-tube electronics, electrostatic speakers, making direct-to-disc
recordings, all kinds of offbeat items. They made their way to the door of
the early Stereophile, and the market kept on growing. Slightly less
funky dealers started picking them up. More companies appeared. In a few
years, a new industry, risen from the ashes of the old, had a name: the High
End.
I
walked into this story in 1970 by subscribing to Ed Dell’s The Audio
Amateur and Gordon Holt’s Stereophile during my sophomore year
at Claremont Men’s College. After I left college, my introduction to the
real world of audio was the not-so-gentle art of high-pressuring customers
at Pacific Stereo. They’d get ten ... fifteen ... sometimes even twenty
feet into the store before a gang of commission-hungry salesmen would jump
on them. I was one of the those salesmen, and what kept me motivated was a
large bar chart posted in the stockroom that compared the week-by-week
commissions of each salesman. If you were the lowest-commission salesman for
four weeks in a row, that would be your last paycheck at Pacific Stereo. The
average salesman lasted 3 months. (Still the industry average 30 years
later.)
I
knew I couldn’t keep this up forever. It was time to do something ...
anything! ... to get out of retail sales. At the time, I was fascinated with
quad sound, and spent much of my modest paycheck on assorted decoder boxes
from Sony (SQ), Sansui (QS), and JVC (CD-4). After living with these gadgets
for a few months, I could hear them manipulate and steer the signal around
the room. After a while, you just got annoyed and went back to listening in
stereo. I started to understand why my customers weren’t too impressed
with quad sound.
During
a rare 3-day weekend, I fell into a deep sleep, and images of a point of
light traveling around a transparent sphere came to mind as I awoke. I was
familiar with the 3-D Scheiber notation for quadraphonic encoding, and it
dawned on me I had been given the solution for a better way of decoding the
complex CBS SQ matrix (the market leader at the time). I quickly wrote down
the dream sequence of images using Scheiber notation. A few days later, I
took a good hard look at what I’d written down and realized that it would
really work. Not only that, but it would work very smoothly, be elegant, and
just possibly, might even be patentable. This was my ticket out of Los
Angeles!
I
spent the next several weeks of my spare time in the Patent Room of the Los
Angeles Public Library. To my surprise, nobody else had thought of it. (In
1973, the quadraphonic subclass was easy to research, with fewer than 10-15
inventors filing.) I filed a Document of Disclosure with the Department of
Trademarks and Patents, and sent copies of the proposed invention to Advent
and Audionics. Well, Advent never sent me a reply, but Audionics was
interested.
To
make a long story short, I left Pacific Stereo and Los Angeles behind, moved
up to Portland, Oregon, and built the Shadow Vector prototype for Audionics.
After we got the prototype up and running, it was time to go on the road,
first to New York, then on to the BBC, EMI, KEF, and our agent in Milan. No
nibbles, but it was a lot of fun, and Shadow Vector was one of the best
decoders of the day. It was the only one designed to keep a smooth
reverberent field as it gently enhanced the directivity of the dominant
sound. Seeing the raised eyebrows at EMI as our Shadow Vector outdid the
most advanced CBS Labs prototype made it all worthwhile.
After
we returned to Portland, we witnessed the CBS SQ system fight for its life
against JVC and MITI, with Sansui QS system gradually squeezed out. The
buying public was getting burned out on the whole oversold quadraphonic
thing ... while the truly advanced decoders, the ones that should
have been on the market right from the beginning, languished in the
laboratories. Strange to think the very technology (dynamic matrix-steering)
ignored by the major companies back then now forms the basis of the Dolby
Surround system.
When
I received the Shadow Vector patent 3 years later, quad was history. I was
drafted into doing loudspeaker design, partly as a result of all the tips
I’d gotten when we visited the BBC and KEF. In a company as small as
Audionics, there were two real EE engineers and one speaker designer (me).
Over time, I ended up designing a full line of speakers for Audionics. Some
were fairly good, some weren’t. I was learning as I went along, and our
parts suppliers tended to be the vendor-of-the-month that hadn’t yet
discovered Audionics’ credit record. Once they found out, it was time for
us to go looking again ... that’s why many audiophile vendors use
different parts from month to month. There’s a good reason for that!
As
a young speaker designer I had a ringside seat watching and participating in
the profound changes in speaker design techniques in the middle Seventies.
The most significant was the re-discovery of Neville Theile’s landmark
paper first published in Australia in 1963 (and promptly forgotten). Theile,
a lead engineer for Australia’s color TV project, had gone on to fully
analyze both closed and vented box loudspeakers as 2nd and 4th-order
high-pass filters.
No
more cut-n-try approximations, no hypercomplex theoretical math filled with
mistaken assumptions, just straightforward Butterworth and Chebychev filter
design ... and none of this outdated “M-derived filter” stuff, either.
Theile’s paper also provided precise methods of measuring fundamental
properties of the driver such as Fs (resonance frequency), Qt (damping), and
Vas (compliance). With a scope, an oscillator, a voltmeter, a frequency
counter, a test box, and a hand calculator, you could accurately design a
closed or vented box system and get results within a fraction of a dB of the
prediction ... a genuine breakthrough in low-frequency design that removed
all of the cut-n-try guesswork of previous decades.
What’s
a little sad is that Theile’s paper was ignored for nearly a decade simply
because it was published in a little-known Australian journal. It took
Robert Ashley of the Audio Engineering Society to pick up Theile’s work
and also that of Richard Small, who published a very comprehensive summation
and extension of Theile’s work in his doctoral thesis (as well as the
modern near-field method of measuring loudspeakers). All of this material
appeared in the AES Journal in 1973, and it took the speaker-designing world
by storm. Within a matter of months, Theile-Small became the accepted method
of designing, prototyping, and measuring closed-box, vented-box, and
passive-radiator speakers all over the world.
Small
simplified the system so powerfully that all it took was one of the new
scientific calculators (the slide rule was beginning to fade away) and a set
of nomograms to design accurate bass response. After personal computers were
introduced in the early 1980’s, the T/S equations became an integral part
of commercially available software for designing loudspeakers.
Over
at KEF in England, Laurie Fincham was extending the analytic techniques
pioneered by Theile and Small to the more difficult problem of crossover
design. Using the best available HP minicomputer of the day, he was able to
acoustically measure the driver using FFT techniques, measure its impedance
characteristics using the new T/S techniques, set up a prototype “target
function” for the desired crossover filter, and let the computer optimize
all of the possible values of crossover elements. In effect, the computer
goes through thousands of potential crossovers and picks the closest
approximation to the desired response curve.
Although
nearly everyone adopted Theile-Small techniques for bass design (except the
transmission-line holdouts), it took ten years longer for computer-based
crossover optimization to be widely adopted, due to the very high cost of
minicomputers, and the even higher cost of hiring experienced FORTRAN
programmers to run the things. KEF, Celestion, and Bowers & Wilkins were
pretty much alone in using this technique until the advent of low-cost,
powerful PC’s with off-the-shelf speaker-design software. Today, the
designer clicks the “optimize crossover” function after measuring the
driver, choosing the desired crossover topology, and selecting a set of
starting values. After the PC models the crossover and shows you the
results, you can build the physical crossover, measure the speaker system,
and sure enough, it’ll be within a small fraction of a dB of the software
model.
The
systems-modeling approach perfected in the early 1970’s extended to driver
design, an even more intractable realm. The BBC was seeking a cone material
that would provide exact pair-matching as well as permitting the design of a
highly consistent and repeatable monitor speaker. Bextrene, an acetate
plastic derived from wood products, first saw use in the KEF B110 driver,
which had a starring role in the legendary LS3/5a compact monitor.
(While
I was at Audionics, we applied for permission to officially license the
LS3/5a design from the BBC. After 10 long months of British silence, the BBC
sent us a very gracious letter that boiled down to “no way.” If
Audionics had been as clever as our competitors, we would have copied the
LS3/5a, and then pretended we designed it all by ourselves.)
In
the late 1970’s, the BBC perfected polypropylene cones, which had the
significant advantage of not requiring a treatment with doping material, as
well as higher efficiency and much flatter response. By a process I still
don’t understand today, the BBC patents were circumvented in less than 3
years, and everybody and their brother started making polypropylene-cone
drivers. Even mass-fi rack stereos use polypropylene drivers these days,
which tells me that they must be even cheaper than paper to make. However,
the BBC was very much on the mark in not using poly drivers any larger than
8 inches; the latest BBC monitor (the successor to the LS3/5a) uses a
Dynaudio 5.5" driver with a poly cone, which I feel is the just about
the right size for getting the best sound from polypropylene.
Moving
on to electronics, the power amps of the late Sixties and early Seventies
blew up a lot and sounded pretty nasty. The engineers of the early 1970’s
were still wrestling with problems like maintaining adequate phase margin
with real loudspeaker loads, Nyquist feedback stability criteria, Safe
Operating Area for the driver and output stage, and little things like that.
Audionics’ first amp, the PZ-3, fit right into this picture: loads of
feedback, and very low THD distortion measurements. (0.03%, get it?) It
measured just fine, but it wasn’t too stable in the real world, with an
alarming fondness for shorting out driver transistors, smoking bias
resistors, and shooting flames out of the cooling vents (in anticipation of
the much larger solid-state melt-down at Three Mile Island).
I
remember many days when more of these dogs came back for repair than we
shipped out. Some of the amps had circuit boards scorched beyond
recognition, and top plates discolored by lines of dark-gray soot. We’d
replace the circuit board, repaint the top cover, and ship ‘em right back
out again. Needless to say, the PZ-3 was not a big money-maker for
Audionics. The only consolation was knowing that all the rest of the
high-powered transistor amps were just as bad.
In
the mid-Seventies, along came Matti Otala and the discovery of TIM (slewing)
distortion. Our Number One engineer (the conservative old-timer who designed
the PZ-3) was utterly horrified by Otala's first AES paper and said it was
unscientific bunk or worse. Our young Number Two engineer took Matti
seriously, let “traditional values” go by the board, and tried different
approach.
Bob
Sickler let the distortion rise up to the 0.1% level, by making very large
decreases in feedback (feedback dropped from 40-50 dB to 20 dB) and using
the most linear complementary-symmetry topology possible. The slew rate and
power bandwidth improved by a factor of 10 to 50 times. Best of all, we
couldn’t toast it, even with my speaker simulator load hooked up.
In
1976, Audionics introduced the CC-2, which was probably one of the first
low-TIM amps in the US. Sure enough, it sounded much better than the PZ-3,
and the failure rate in the field was well under 1%. The reason for both was
probably the >200kHz power bandwidth and an excess phase margin of 60
degrees, both quite unusual at the time. Although I rarely listen to my CC-2
these days, it’s still not a bad transistor amp; by now, though, nearly
all transistor amps use the same design principles as the CC-2. Matti’s
paper had such a profound impact on the solid-state design community that
nearly all high-end engineers got on board ... besides, it’s hard to argue
with better reliability, which a high slew rate and adequate phase margin
certainly provide.
As
the high end market firmed up in the mid-Seventies, Harry Pearson’s “The
Abso!ute Sound” magazine made its first appearance. HP’s approach was
more subjective than Holt’s, and he was attracted to more offbeat products
than Holt. I wasn’t a big reader or follower of HP, since he was attracted
to things that left me cold, like the Dahlquist DQ-10, the really big
Infinity panels, and the ever-changing galaxy of Magneplanar and Audio
Research products. Still, despite my personal feelings, I must credit HP
with playing an absolutely crucial role in blowing the whistle on the truly
appalling sound of the first CD’s, and in kindling the flames of the tube
revival. Also, HP provided a continuity that could have been lost when J.
Gordon Holt sold Stereophile to its new owners. (The modern Stereophile
bears no resemblance in style or content to the sassy and contrarian earlier
magazine.)
I
still remember the massive PR blitz (similar to the Windows95 onslaught)
pushing the first CD’s and their players. I didn’t take the claim of
“perfect sound forever” too seriously, but I really did expect
that digital sound would be a significant advance for the entire industry.
After all, LP’s have serious problems with end-of-side distortion, noise
buildup, guessing the correct VTA adjustment, etc., and tape has its own
set of troubles with scrape flutter, IM distortion, setting bias and EQ for
the exact tape formulation, Dolby mistracking, etc. etc. Digital sidesteps
all these problems, and has noise and distortion approaching that of an
op-amp ... hundreds of times better than any LP or tape medium. In principle
at least, it should sound as transparent as a good amplifier. Little did I
know.
As
it turned out, the designer of the CC-2, Bob Sickler, went out and bought
one of the very first players, the Sony CDP-101. His roommate was a
professional musician for the Portland Symphony, so when they both
sang the praises of the new medium, I was expecting my first experience with
digital-in-the-home to be something like hearing a well-done mastertape, or
even a live mike-feed straight from the console. After all, both them had
good taste in music, and I knew that the digital process was almost
distortionless compared to any other medium. It had to be good, right?
They
put on a all-digital DGG classical disc and all I heard from the TAD studio
monitors was screech, screech, screech. The massed violins were far worse
than any Columbia LP I’d ever heard ... they really did sound like
bandsaws, and I heard outright tearing and ripping sounds in the loud
passages. The quiet passages were dead silent, as I expected, but any
sensation of space, of stereo depth, and of acoustic presence was totally
absent. The reverberation sounded as flat as a paper moon and just as fake.
I was appalled ... this was the worst sound I had heard in many
years, yet I knew the rest of their hi-fi system was quite respectable.
My
friends were grinning the whole time and saying, “Isn’t it so clear!
There’s no noise and clicks at all!” I was silently thinking “Is this
the future of audio!?” So I simultaneously experienced both bitter
disappointment and astonishment that my friends having a utterly different
sonic experience than I was having.
That
whole experience really opened my eyes. I realized that people really do
hear things in quite different ways ... my friends thought the Sony CDP-101
and the shiny little aluminm coasters were just terrific, and I thought they
sounded awful! After that, I started taking the reviews in any
magazine a lot less seriously. After all, how was I to know the
reviewer was hearing things in the same way that I did?
I
left Audionics in 1979, realizing there was no upward mobility in a little
company that was going to stay little. By then, the ego strokes of being
introduced as a “world-famous designer” at the CES had worn thin. That's
when I decided to take a break from making a living from audio and simply
work for Tektronix and be done with it. As it was, my timing was good; the
high-end audio business fell like a stone in the early 1980’s, thanks to
competition from early adopters of VCR's and computers, coupled with a dry
spell of creativity in the industry. Even Audio Research gave up on tubes
for reasons I have never quite understood (rising costs and pressure from
increasingly conservative dealers?)
During
my 9 years at Tektronix, I peeked in at what was stirring in the audio world
from time to time. I remember a brief flurry of interest created by the Quad
405 quasi-feedforward amp, with different exotic mixed feedback schemes
appearing in every issue of the Audio Engineering Society Journal. For a
while there, it looked like the old-time high-feedback engineers and the new
boys on the block could have it all: zero distortion, very wide power
bandwidth, ultra-high slew rates, a simple output stage that didn't require
any bias tweaks, and the complete elimination of crossover distortion!
Unfortunately,
once you hooked these miracle amps up to real loudspeakers, the balance
equations evaporated. (Isn’t that just like speakers ... they’re always
screwing up the latest “wonder amp.”) As a result, none of this intense
theoretical activity resulted in any lasting sonic breakthroughs, except to
once again point the finger at loudspeakers.
Amplifier
designers keep expecting loudspeaker designers to make speakers that are
resistive loads, and it never happens. The very best drivers are quite
reactive, including electrostats, top-rank horns, and advanced
direct-radiators. Speaker designers quickly find out that yes, the load
curve can be smoothed out a little, but making the whole thing look like a
big resistor is counterproductive in terms of sheer complexity and cost.
Like it or not, it is the responsibility of the amplifier designer to make
products that work successfully with the loudspeakers we have right now.
Click
here for Chapter 1 Part 3
Copyright© 1996 by Lynn
Olson