Here i sit preparing for two
high-end audio shows. Specifically, the Frankfurt (Germany) High-End Society's
High End show and the PRIMEDIA Specialty Group Inc. New York City show here in the United States.
While one must admit those who sponsor the PRIMEDIA show are technically
competition to our very our high-end audio publication, there is a time when all
good men must realize that we are in this hobby together. For better or
worse, in sickness and in health... We must understand that it behooves us to not
report about a major show happening somewhere in the world. In fact this is one
of the mainstays and strengths of Enjoy the Music.com.
It is no secret that many years ago i personally pioneered the "virtually
live" show reporting. One look at the web page that lists all the shows we
have reported on (click here)
will make even the most jaded reader admit to our extensive (and expensive)
undertaking of show reporting over the years. So why are other magazine not
reporting on various shows?
One circumstance could simply come down to expense. Flying to
shows, getting a hotel room, meals... and paying for it all is quite an
expensive venture. Though when a magazine has reporters near the city a show is
being held, then what do they gain by not reporting on a show. Perhaps it
is simply the fact of not helping to promote a competitor? Of course in this
"dog eat dog" world it seems shortsighted to not add content to one's
magazine/website. After all, content is King! To knowingly avoid informing your
readers the details of a major event might also provide some insight to the
politics within said publication. Of course these politics most probably extend further than just a
show report.
Manufactures regularly call me with gossip despite my desire to not
hear about it. Who did what to
whom and what they might do about it. Some weeks it gets worse than the
proverbial "sewing circle" or women in a hair salon. Of course there
are other types of politics. Maybe not politics technically, more of audio propaganda
as it were. At what point does someone such as myself, who is already quite
jaded, become totally distraught? How many straws does it take to break the
camel's back? And then comes the next step. Is there any audio publication
willing to come forward to expose such activities... even if some consider said
manufacture/person a legendary entity within the audio industry. Legal issues aside; not only the
high-end audio press, but how much is the consumer willing to swallow before a
total backlash happens?
It is "right" or "fair" for some well known
audio personality to simply re-brand some Rosy $300 Chinese made product and sell it
for $2,500? Maybe this also proves that marketing is key. Bose knows about the
advantages of marketing as does many other companies. As they say, "sell
the sizzle, not the steak". In the end i am truly grateful for online chat
rooms and forums. While scam artists have been able to more freely do business
before the advent of the Internet, today the news spreads worldwide at light speed.
Just remember that it is you who chooses to decide what is "right" and
what is "wrong." Of course in the end what really matters is that you...
Enjoy the Music (Rush "Show Don't Tell" right now),
Steven
R. Rochlin
"How many times do you hear it?
It goes on all day long
Everyone knows everything
And no one's ever wrong...
Until later
Who can you believe?
It's hard to play it safe
But apart from a few good friends
We don't take anything on faith...
Until later
Show don't tell me
Show don't tell me
You've figured out the score
Show don't tell me
I've heard it all before
Show don't tell me
I don't care what you say
Show don't tell me
You can twist perceptions
Reality won't budge
You can raise objections
I will be the judge
And the jury
I'll give it due reflection
Watching from the fence
Give the jury direction
Based on the evidence
I, the jury
Show don't tell me
Hey - order in the court
Show don't tell me
Let's try to keep it short
Show don't tell me
Enough of your demands
Show don't tell me
Witness take the stand
Show don't tell me..."