The other week I received a press
release from Apple about its new 'iTunes Radio' in which the company
claimed 'When you tune into iTunes Radio... you'll have access to stations
inspired by the music you already listen to, featured stations curated by
Apple and genre-focused stations that are personalised just for you.' Maybe
it was a bit late in the day, or maybe it was just because it was Apple, but I
suddenly found myself annoyed with Apple for its temerity in using the word 'radio' to describe its new iTunes service—even if it did include a
trademark symbol.
I was annoyed because Apple's new service is not
radio at all! What is radio? How's this for a definition: 'Radio is the
wireless transmission of signals through free space by electromagnetic
radiation of a frequency significantly below that of visible light, in the
radio frequency range, from about 3 kHz to 300 GHz.' Thanks Wikipedia. Yep,
that's a pretty good explanation...in fact that's exactly what radio is.
But is that how Apple delivers its iTunes Radio to customers? Nope.
But there's another difference between real radio and
Apple's 'radio', which is that whereas every single person living in
Australia can receive radio completely free of charge, there is a cost
involved in receiving 'iTunes Radio'. Apple describes iTunes Radio as 'free' but it's not really. Sure you don't have to pay Apple, but you
most certainly do have to pay your Internet Service Provider to deliver it to
you. You also have to pay for the electricity you need for the devices that
are essential to access the service. So not only is it not radio, it's also
not free. (And, just in case younger readers were wondering, you don't need
any electricity at all—even need a battery—in order to receive radio
off-air... it can be done without any power at all, using a crystal set. (This
is also one very significant reason we should keep the AM band operational in
Australia. In a true national emergency, AM is the only low-tech method of
mass communication over long distances.) And, as for the cost of buying a 'crystal set', well if you have a little electronics skill it's possible
to build one for absolutely nothing using scrap parts... and if you have no
electronic skills at all you can easily build one from a kit for just $12.95.
(Kit Number KV3540, available from Jaycar Electronics, no soldering required.)
I suppose that since I am giving Apple a serve, I should do
the same for the increasingly popular streaming service Rdio, because it uses
the same ploy of subverting the word 'radio' to promote its streaming
service which, like Apple's, is also neither radio nor 'free', but at
least Rdio drops the 'a' so it's not actually using the word 'radio'
to describe its service. But since I have mentioned streaming services, I
should mention that the quality of what's being streamed is already an issue
and may become a bigger one in the future. The aforementioned Rdio says the
quality of its streams depend on what it's supplied by the record companies,
but mostly it streams at 256k. Spotify says it streams at 'up to 320k',
which doesn't really mean anything at all, since it could stream at 64k and
still meet that claim. (In practise, Spotify mostly does stream at 320k.) So
who streams at a miserly 64k? Well, MOG for one has been caught doing so...
though it doesn't do so all the time, and just as well, since music streamed
at 64k sounds awful. But it does prove that you really don't know what
you're getting with streaming, and the very nature of the service means the
goalposts are constantly moving. As to whether hi-res downloads are really 'hi-res'... well that's a sad tale for another day!
---
Greg
Borrowman