CES 2016 Press Center
BoomCloud 360 Deploys Their BoomStick Sound Enhancement Unit

  BoomCloud 360 is developing products to dramatically change the way consumers listen to entertainment. AT CES 2016 they announced its first product, the BoomStick ($99). The BoomStick enhances the sound of any pair of headphones, transforming audio for movies, music and games. In an independent study, the BoomStick made Apple's free EarPods sound better than Bose and Beats.

How the BoomStick works: 
• Psychoacoustic bass enhancement, which increases the perception of low end frequency response, creating a fuller and richer listening experience;
• High frequency contouring provides definition and clarity in the music, bringing out amazing detail and instrumentation you’ve never heard before;
• Provides consumers an incredible sense of immersion to enjoy a richer overall sound on any headphone or earphone

"While TV has made huge strides in terms of quality, from black and white to 4K, audio has been going backwards. In fact, our research shows that only 4% of consumers believe they are achieving a great audio experience with their headphones," said George Appling, co-founder of BoomCloud 360. "Consumers shouldn't have to settle for mediocre audio. With the BoomStick, you can make your free earphones outperform expensive headphones or you can take your expensive headphones to a whole new level of enveloping sound."

Entertainment today is more accessible than ever, but instant access to streaming music services, on-demand entertainment, and mobile or online games, comes at a cost - subpar audio. With the BoomStick, listeners get an incredible sense of immersion and enjoy a richer overall sound on any headphone or earphone, from the basic earbuds included with mobile phones to expensive premium headphones.

"Traditional audio engineering ends with speakers and headphones. What most people don’t realize is that our brain is part of the system," said Alan Kraemer, CTO of BoomCloud 360. "With the BoomStick, we unlocked the power of the ear/brain system in order to present music and cinema content in an entirely new and much more emotionally impactful way."

---> Back to CES 2016 Press Center by Enjoy the Music.com.

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